Participating Innovators

Alejandro Yberri
Director General
CostaBaja Resort & Marina

Alejandro C. Yberri III is CostaBaja’s Chief Executive Officer. Mr. Yberri is a thirty plus year veteran of the tourism industry and a successful leader across a wide range of tourism, hospitality, airline and real estate enterprises. Mr. Yberri started his career in tourism real state projects in very successful developments as San Carlos in Guaymas, Sonora; Las Hadas in Manzanillo, Mexico and he served as Vice President of Advertising, Promotion and Public Relations for FONATUR He spent over 15 years in the hotel industry in areas of marketing and operations in companies such as Westin Hotels & Resorts, Stouffer Hotels & Resorts and Inter-Continental Hotels & Resorts where his role was Regional Vice-President of Operations for Mexico and COO of the holding company (Presidente Hotels).

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