Participating Innovators

Bill Eichbaum
Vice President, Marine and Arctic Policy
Acting Vice President, US Government Relations
WWF, United States

Bill has packed a dozen lifetimes' worth of accomplishments into his career as an environmental advocate. In the 1970s, he helped organize the first Earth Day. In the 1980s, he played a key role in the creation of the Chesapeake Bay Program. Before joining WWF in 1989, Bill served as Massachusetts' Undersecretary of Environmental Affairs - one of many positions held during his twenty years of public service.

While working on environmental affairs for the state of Maryland, Bill spearheaded legislation for the Clean Water Act authorizing the creation of a national estuary restoration program. His experiences trying to restore the Chesapeake Bay ultimately led him to WWF. "I wanted to find an environmental organization that would let me put together a comprehensive marine conservation program," he says.

Now, as WWF's ultimate advocate for the sea, he is working to end destructive fishing practices, reduce pollution and establish a network of effectively managed, ecologically representative marine protected areas covering at least 10% of the world's seas.

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